| | |  | | | Choose your objective | | | | Select a campaign based on your desired outcome: website clicks or conversions, app installs or re-engagements, followers, or Tweet engagements. | | | | | | | | |  | | | Target your audience | | | | Use our robust targeting options to focus on specific geographic markets, interests, demographics, device types, behaviours, and more. | | | | | | | | | | |  | | | Set your budget | | | | Decide how much you want to spend — you'll only pay for the results that align with your campaign objective. For example, in a website clicks or conversions campaign, you'll only pay for clicks that send a user to your website from your Tweet. | | | | | | | | | - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - |
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