Tuesday, September 19, 2017

@Software_School, what your audience wants to see in a video

Get more video views
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Hi @Software_School
We want to help you get more out of Twitter, and Twitter Ads amplifies your efforts.

Video is the most dynamic way to grab your audience's attention. But not everyone is sure of what content would be interesting to the people who follow them. You don't need a fancy studio or big budget to create compelling video or Periscope broadcasts — just a smartphone and some simple concepts.

Here are a few to get you started:

Be entertaining and concise
People will be more receptive to a few short videos that show the personality of your account than longer, overly polished videos.

Try a Q&A
You probably have a lot of information to get across and two people sharing questions and banter is more interesting to viewers than a single person speaking. (You can even Tweet for more questions to answer in a follow-up video to help grow your series.)

Create a how-to
54% of people say they watch video to learn how to use a product.* Film yourself showing what your product or service can do, and don't be afraid to make jokes (or bloopers) along the way.

For more easy videos ideas see our article on what people want out of video content.

Follow us @TwitterBusiness for other insights and updates.
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*CodeFuel 2017, citing Accenture Interactive
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